Kaiser Permanente Northern California launched the 50,000 Quitter Campaign in January 2014. It was designed to bring even more energy and increase visibility to helping patients quit tobacco. The program tapped into the organization’s proven, multi-pronged method: screening for tobacco use, advising patients to quit, and connecting them with evidence-based treatment plans that include behavioral strategies and cessation medications.
By the end of 2017, Kaiser Permanente Northern California tallied over 100,000 quitters.
Read more at Look insideKP.
Find out more about Quitting Tobacco.